Welcome to Pure Origin

Free worldwide shipping for all orders over R1000
Returns within 30 days from shipping date
Strong support teams to help you with your hair goals
Shop with confidence. 100% Safe and secure payments.
  • ULTRA BLONDE

    Next level toning has arrived! Our maximum strength purple toning formula removes unwanted yellow tones from blonde, bleached, grey and highlighted hair in minutes. Unlike other purple toning shampoos, our ultra hydrating, Ultra Blonde will sure to WOW you.

  • COOLEST BRUNETTE

    Coolest Brunette is the answer to keeping your brunette hair cool. Refresh colour in between salon visits, remove unwanted copper tones and cool brassy highlights all in one wash! Healthy, shiny, vibrant hair has never been easier to maintain with our multi-functional Coolest Brunette range.

  • TOTALLY NAKED

    Our popular MUVO formula stripped back of colour for in between colour and toning, or for when your hair needs extra nourishment. Enriched with Australian native Waratah extract to help prevent colour fade and protect against heat and UV exposure. You’ll love the luxurious feel of MUVO Totally Naked.

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Free Shipping

Free worldwide shipping for all orders over R1000 (see exclusions).

Returns

Returns within 30 days from shipping date (please see policy).

Strong Support

Strong support teams to help you with your hair goals.

Safe & Secure

Shop with confidence. 100% Safe and secure payments.